Our stories
Our Story of Success
Our story is one of vision, passion, and continuous innovation. We remain dedicated to creating journeys that are more than just trips—they’re stories worth telling. With trusted partners like Gate1 Travel, we’ve proven that quality and authenticity resonate with travelers worldwide.
A Vision for Change
In the early 2000s, Vietnam was beginning to welcome the world after decades of isolation. Tourism was booming, and I began my career as a tour guide and tour leader, working with both local and international companies. Yet I quickly noticed a gap: while more travelers were arriving, the experiences offered to them felt outdated and uninspired.
At the time, most itineraries looked the same—long bus rides with little interaction, generic sightseeing, minimal cultural connection, and almost no effort to dig deeper into Vietnam’s history, traditions, and daily life. Local travel companies lacked true product managers who could balance destination expertise with traveler expectations. This was the opportunity we set out to change.
Building Something New (2004)
In 2004, my business partner and I founded our own travel company with one mission: to transform the way people experience Vietnam. Instead of recycling old itineraries, we invested time in research, listened to travelers and tour guides, and designed journeys that engaged all five senses.
From small beginnings—with just a few hundred travelers annually before 2010—we grew steadily, and by 2014 we were welcoming over 1,000 guests per year. Our partnership with Gate1 Travel marked a turning point, putting Vietnam on the global travel map. By 2019, we surpassed 5,000 travelers annually, and today, after overcoming the challenges of COVID-19, we proudly host nearly 6,000 guests each year.
Our Formula for Success
Our growth comes from a simple yet powerful approach:
Innovative itineraries: Experiences that go beyond sightseeing to immerse travelers in authentic local life.
Passionate tour managers: Experts who bring history, culture, and stories to life.
Consistent quality: Over 90% excellence ratings across all services.
Continuous improvement: Every review and guide report shapes future journeys.
Transforming Travel Experiences
We’ve reimagined every aspect of the travel experience to make it more authentic, meaningful, and memorable:
From long rides to lively encounters – spontaneous stops to watch farmers at work or discuss traditions with guides.
From passing by to stepping in – walking into villages, visiting families, and sharing daily life.
From touristy meals to home-hosted dinners – cooking with locals, dining in their homes, and learning through conversation.
From surface sightseeing to spiritual connection – joining Buddhist nuns at a pagoda for a reflective evening meal.
From repetitive menus to diverse flavors – carefully curating regional dishes and specialties.
From crowded hotspots to hidden gems – offering “A Day in the Life” in villages untouched by mass tourism.
